COVID-19 obeys no speed limits, calling for companies to reinvent themselves quickly. Undeniably, the pandemic has also accelerated digital transformation with the rise in demand for online sales, marketing and services. While many have adapted through quick fixes and workarounds, a transformation goes beyond that of a simple increase in the adoption of digital tools or short-term promotions. It is multi-faceted and complex. As the COVID-19 situation remains uncertain, businesses can turn to Design Thinking to solve ambiguously defined problems. Through the application of a tried-and-tested agile approach, this program will help businesses to innovate, uncover new opportunities and establish a strong connection with their customers, engaging them throughout the customer journey – a key to business recovery.

During this Masterclass, Vivien Koh (https://www.linkedin.com/in/vivien-koh/​), Founder & Managing Director of VK Transformation, a sales, marketing and services consulting firm will be sharing her best practice tips and insights on Design Thinking and Innovation for Marketing and Sales.

This Masterclass will guide Business Managers, Sales and Marketing executives towards a path of strategic recovery and growth through these key areas:

• Adopt a new way of thinking
• Understand how to define a problem and frame a hypothesis with Design Thinking
• Learn how Design Thinking and innovation can help you find new ways to thrive in your sales and
• marketing in an uncertain business environment
• Case studies of failed established companies and the rise of disruptive startups

An email with a Zoom link should be with you an hour before the event. If it's not in your inbox, please check your spam folder. The email is from maan.yu@nordcham.com.ph.