Workshop Overview

This half-day interactive workshop aims to equip talent acquisition professionals with insights on employer branding best practices and how they can help create better candidate and employee experiences.

1. The Evolution of the HR Role

Because the landscape of business has changed, the role of people managers has

also evolved. We will discover the changing role of HR in organizations- from transactional to transformational work and from administrative goals to strategic goals. We will also map out key challenges in talent acquisition that led to considering the employer brand.

2. The Candidate Experience

The interview is only one part of the applicant's experience. There are many other ways in which our applicants interact with our company (e.g., our career portal, job fairs, assessment process, etc.). How effective are we on each of these applicant touchpoints? We will look into each of these interaction points and evaluate our level of effectiveness across each one as it relates to building a strong employer brand.

3. The Significance of an Employer Brand

Learn the power of intentionally building your employer brand to attract talent for the long term. Answer puzzling questions such as 'What is an employer brand?' What is the process to implement one? What resources do I need? And what metrics do I measure to ensure its effectiveness? We will also look at Employee Value Propositions (EVPs) and their relevance to Employer Branding.

4. Systems, Tools, and Metrics for Talent Acquisition Success

Learn what systems, tools, and metrics Fortune 500 companies are using to increase their candidate pool, attract great talent and build stronger employer brands that people line up for.