The COVID-19 pandemic has changed the face of marketing and advertising over the last year. Marketers are trying to adjust to a new world with changing consumer habits and new strategies that keep brands relevant. As more people increase their social media usage during the pandemic, there is a greater opportunity to engage with people and gain possible earned media value.

And as for brands, this is an opportunity to adopt a human approach that is based on understanding your consumers' concerns and needs in the current situation. But why only some advertising gets talked about on social media and becomes famous?

NordCham Philippines supports this webinar organized by the European Chamber of Commerce of the Philippines in partnership with Ipsos, entitled "We don't need to talk about Ads". The aim is to provide you with the available data behind the famous advertisements as well as to help you to create an effective and successful advertising campaign.

The webinar will discuss the following:

Types of responses effective creative need to evoke to be talked about online

The relationship between the volume of mentions for a diverse range of online video ads

Four key traits that represent the types of ads that attract comments

Best examples from recent campaigns

Indicative Discussion flow

3:00 – 3:10 PM

Opening Remarks/ Introduction

Mr. Florian Gottein

ECCP Executive Director

3:10 – 3:45 PM

Presentation on We need to talk about Ads

Mr. Adam Sheridan

Ipsos, Global Head of Products & Innovation, Creative Excellence

3:45 – 4:00 PM

Q&A

Closing

ECCP

Participation Fee:

NordCham Members: FREE

Non-members: 1000PHP

Zoom log in details will be sent an hour before the event starts.